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Fierce is the first sportswear and activewear manufacturer and online retailer in Tunisia. It is a sustainable community-based brand designed for an urban lifestyle with thousands of supporters around the world.

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About Us

Fierce is the first sportswear and activewear manufacturer and online retailer in Tunisia. It is a sustainable community-based brand designed for an urban lifestyle with thousands of supporters around the world.

Fierce was only a women’s activewear brand founded by Fatma Ben Soltane, who, as an active woman, an athlete, and mother, believed it was still possible to go through a busy day in total comfort and style.

Today, Fierce is available for both women and men to look and feel their best by offering multi-functional apparel [suitable for sports and daily activities.(and even parties).]

This expansion is the result of a full dedication to create innovative and high-quality products for our highly supportive growing community.

We aim to empower and inspire and stay true to our core values:

We are inclusive and diverse.

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