Fierce Sportswear

Inspired by real life

A Tunisian women-led startup, FIERCE is the first sustainable and socially responsible brand that aims to empower women and make an impact on the community through ethical athleisure and sportswear.Manufactured locally, we empower women from the factory to the community while adopting a slow fashion model.

Founded by : Fatma Ben Soltane

With her background in corporate finance, Fatma decided to pursue her passion by changing her career path. She started with a sewing machine at home and had to learn everything from scratch.

Slowly but surely, she created Soltana in 2014 a "prêt-à-couture" brand.

Fatma worked on Soltana with very limited resources, while juggling personal and professional responsibilities, leading to a burnout.

She turned to sports as a therapy, which became her new passion and way of life. This was when Fatma decided to launch Fierce.

A brand made to empower and help women feel confident, comfortable, and beautiful.

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